Tag Archives: honda

Tebow and Toyota

So what was all the fuss?

Someone at Focus on the Family deserves a raise. As I mentioned before, I am not a fan of that group, but I do have to take my hat off to their semi-brilliant publicity move over the past two weeks.

Some women’s groups went rabid-squirrel crazy over the very idea that Tim Tebow would do a Superbowl ad, supposedly opposing abortion. Of course, none of the screaming harpies had ever seen the ad, but why let that be a problem? If you saw the Tim and Pam Tebow Superbowl ad, you might ask yourself, “So what’s the big deal?” Good question.

The ad was as harmless as can be, which is pretty much what I expected.

If you missed it, here it is:

The ad was so mild that some “pundits” are saying the group didn’t get it’s money’s worth for the $2.5 million they spent. Wrongo!  They got two weeks of free, headline publicity, provided by the very people who hate them.

They got their money’s worth and more before the game ever began. Slick move!

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Speaking of ads, 183 Toyota dealers around the Southeast have cancelled their advertising schedule with local ABC station as punishment for ABC’s coverage of the automakers recall problem.

That’s really a stupid move by the dealer’s association. It makes them look petty and vindictive.  Nice job focusing on your customer, guys!

They are also aiming their anger in the wrong direction. They should be focusing their anger at Toyota corporate headquarters in Japan, not at ABC News headquarters in New York.

Even as retribution, the move doesn’t make much sense. In fact, they aren’t even aiming at ABC News; their action is against local ABC stations, who have absolutely ZERO influence on Brian Ross, Diane Sawyer and the producers who call the shots on World News Tonight. On top of that, all but one (WTVD Durham, NC) ABC station in the affected region are affiliates. That means, with the one exception, none of that cancelled advertising money would have benefited the ABC network anyway.

The only way I see this move as making sense is to put the stations on stand-by that they are serious for the next time there is an issue. Is there going to be another issue?

On the other hand, if all the cars on your lot are under recall and you can’t sell them, what’s the point in spending money on advertising?

I’m glad we are driving Hondas.

Where’s my car, bro?

I read a report a few days ago that the #1 stolen car last year was the 1994 Honda Accord. Second and third place went to a 95 Honda Civic and an 89 Toyota Camry.

Most popular with car thieves?

Most popular with car thieves?

My first reaction was surprise that there were that many 15-20 year old cars still driving around out there that they could be top rated anything.(Writer Princess is driving a 94 Accord, so maybe I shouldn’t be so surprised.) My second thought was “Why would someone want to steal a 15-20 year old car when there are a lot more newer cars driving up and down the street?”

I guess it says a lot for Honda and Toyota that their old models are in such demand. Apparently, one reason is the demand for spare parts. That presents an interesting business model. The more old Hondas you steal to increase the supply, the fewer cars are left to need the parts. I’ll bet there are some real sharp economists figuring out that supply-demand curve.