Tag Archives: nike

Look at me! I’m a walking billboard!

For most of my adult career, I worked in the television business, so ultimately my salary was paid by advertising revenue. Since I understand the value of advertising, I don’t understand why so many people are willing to just give it away for free. You can’t walk down the street without seeing companies like American Eagle, Nike, Aeropostale, receiving massive amounts of free exposure on the chests, heads and butts of people everywhere.

Recently, I was talking to a friend of mine about golf/polo shirts. I mentioned that I usually bought mine at a small chain clothing store. Their store-brand shirts are relatively inexpensive; well made; stood up well to repeated washings; and their knit collars didn’t do that crease-thing that many others do. He commented that he usually paid so much for his shirts, “…but I am willing to pay a little more for a designer brand with their logo in it.”

That’s what I don’t understand. I’d pay a little more to NOT have a logo on the shirt.

With another friend, I commented on the “Columbia” printed across the front of the cap he was wearing. I questioned it, because I knew he had gone to a New York university, but not Columbia.

“Oh, no. That’s not Columbia University. That’s the name of the company who made the hat.”

Duh. Silly me.

Actually, rather than worrying about the trend, I really should just admire the companies involved. They have not only convinced the American public they should provide free advertising for them, they have also convinced them to pay a premium price to do so. Nice scam. Wish I had thought of it.

Mid-week rambles

I haven’t posted in a couple of days, so here are some random thoughts.

Tiger Woods’ family problems seem to be the headline on all the sports talk radio this week. I hope he gets his life back together, but it’s going to be tough. I do have one issue with Tiger. His initial response to the charged included a shot at the news media for giving the story so much play. Sorry, Tiger, you are a celeb. You are celeb, because you wanted to be a celeb. You have made a TON of money off of your status. You may have earned your golf winnings with your skill, but all that endorsement money is due to celebrity status. Do you think Nike is paying you millions because of your golf swing? The downside to celebrity is that when something goes bad, the sharks start feasting. Celebrity is a two-sided sword. You made your bed. Hope you can sleep in it. (or whatever and whoever you choose to do)

The biggest game of Florida’s season is coming up Saturday afternoon, the SEC Championship Game against Alabama.

Last year's game

This should be a very good game. I’m not making any predictions. I think the Gators match up fairly well, but I think this is going to come down to field possession, turnovers and someone breaking a big play. Let’s hope it’s the Gators!

We’ll be watching the game in Gator Central (aka our family room.) This will be the last game for the “Gator altar.”

"The altar"

Mrs. Poolman will take it down after the game and redecorate the fireplace for Christmas. The altar will go back up after the first of the year for the bowl game. Gotta keep the karma going.

My sister sent me an email with this picture, and I cracked up.

Don't you wish you had thought of this?

Better count ’em, Santa! You might be missing one.