During my career in TV news, I was fortunate, or unfortunate as the case may be, to be witness to all sorts of live, on-air screw ups. Many were funny, but some were not. But that it not the point of this post. In honor of all my friends and family who are digging out and trying to stay warm, here is a classic from my favorite radio news guy, Les Nessman.
I am a total sucker for those sappy TV commercials that come on this time of year. Hallmark has always produced some classics. No slap-job :30 second spots for them. Running up to two minutes or more, these are little micro-dramas are fully intended to produce a little warm spot in the coldest of hearts. The Publix grocery store chain has produced some very nice ones lately, mostly with small children. And this year, Apple has joined the crowd with a really excellent effort. Here are a couple of good ones from this year, and one oldie-but-goldie Hallmark spot from years past.
By now everyone in the world has heard about the colossal screw up last week when KTVU-TV fell victim to a prank and announced fake, racist names of the crew of that crashed Asiana airliner.
While most people are chuckling and asking “How could that happen?” the men and women who run local TV newsrooms should be shaking in their boots. If they have any self-awareness at all, they should be dropping to their knees and praying “Thank God, they didn’t call my station.”
I spent more than 26 years in the local TV news business most of them as a news director, running local news departments. I have been out of the business for more than ten years, but I stay in touch. Many of the problems I saw when I was there remain today, and have gotten worse.
This may not be exactly what happened, but it is a very plausible scenario. A call or email comes into the newsroom. Some junior staffer, probably fresh out of college takes the call and gets excited and yells “We have the names of the pilots!”
Someone only slightly more experienced responds, “Oh my God, we have to get this on the air, NOW!”
Already someone else has called the promotion department to tell them to start working on a promo hyping the “exclusive breaking news.”
The chyron operator (the person who types the letters that you see on the screen) transcribes what is given to him.
Meanwhile, not until the anchor reads the names on the air does anyone actually look at the names and say them out loud.
Supposedly in the KTVU case, someone at the station called the NTSB where an intern confirmed the names. How this happened, I cannot explain.
So why does something like this slip through?
1. Too many stations overemphasize flash and speed over substance and accuracy. How many times have you seen or heard “breaking news,” or “this just in,” or even better “live, late breaking.” On the other hand, how many times have you seen a station brag, “We got it right!” Getting it right may be an assumption, but when it isn’t emphasized, it falls by the wayside. It may only be a dumpster fire, but if it’s live and breaking news, we’ll be all over it.
2. The economics of the TV business are such that there just aren’t as many experienced people left in many newsrooms to actually provide a system of checks to catch mistakes before they air. This was a noon newscast in a major market. You would think there would be some senior people around to call the shots at that time of day. However, when you get to a smaller market, especially on weekends or in the early morning, it is just a handful of inexperienced people processing a high volume of news content. The same young producer or reporter who gathers in the information also writes it and approves it for air. There is no one to give it a second look, or if there is, they are frequently as green as the first person.
3. TV newsrooms are not staffed by rocket scientists. This is a dirty little secret that no one wants to talk about. This is not a blanket indictment of everyone who works in TV news, nor am I saying that TV news people are all morons. For the most part, they all have college degrees, so at least in theory they are literate. And clearly, there are some very sharp people working out there. However, on the average over the past two decades or so, the TV news business has not attracted the cream of the intellectual crop.
It starts in college. If he or she is being honest, a broadcast journalism professor will admit (as many have to me) that the students he/she is teaching are not the best and the brightest. The students who were at the top of their admission class are majoring in subjects that will produce a more lucrative career, like pre-med, pre-law, finance, engineering, and so on. When compared to majors like engineering, chemistry or even nursing, broadcast journalism is a fairly easy major. It is often a second choice or back-up plan for students who couldn’t hack it in the more demanding majors. (In full disclosure, about a hundred years ago, I was one of those students.) Further, it is not at uncommon for the top graduates in a broadcast journalism program to take a look at the starting salaries in the TV business and say, “Screw this. I’ll go to law school or get an MBA.”
4. It’s very sad that a large number of those students/graduates aren’t really interested in journalism or news in general. They want to be on TV. They might be just as happy, or perhaps more so, being a “spokes-model” or a contestant on “Big Brother,” as covering the city council in small-town USA. For most new, young TV reporters, the job of collecting and presenting news is just a means to an end — a way to get on TV. If the stars align in their favor, maybe they get a shot at their true dream, to get off the street, away from the day-to-day drudgery of actually covering news, and become an anchor. As a result, there is very little emphasis what traditionalists might consider real journalism. “How does my writing look?” is replaced by “How does my hair look?”
5. Back to college for a moment, although the salaries aren’t a lot different, there is a contrast between the broadcast journalism students and their academic cousins across the quad in the print journalism department. It tends to attract a different type of student. In print journalism, it doesn’t really matter what you look or sound like. The most fame you will achieve early in your career is a byline and maybe a thumbnail photo. Strangers won’t come up to you in the grocery store and ask you why you changed your hair style. While still in school, you are actually expected to be able to write something longer and with more depth than a tweet.
I wish I had a good conclusion for this post, but I don’t. I continue to watch local TV news here. Mostly I just want to know if it’s safe to go to bed and what the weather will be in the morning. I really don’t care about the “live, late breaking” dumpster fire.
We had a weird experience last week. Mrs. Poolman and I were over at Poolboy’s condo for dinner when Mrs. P’s cell phone rang. It was one of our friends asking if I were OK. There was a rumor sweeping the hospital where they work that “The Poolman” had died suddenly that afternoon. I pinched myself and then asked Poolboy a question to make sure I was still really there. (Remember “The Sixth Sense” with Bruce Willis.) Once I confirmed I really was alive and breathing, I started wondering which of the other “The Poolman”s in town had deceased. The next morning I discovered it was the many I jokingly referred to as “my evil twin.”
We were never very close, but we had a long, and incredibly coincidental relationship.
We first encountered each other in 1984. I was a TV news director in Nashville. I read in one of the trade journals that another “The Poolman” had recently been promoted to news director at a station in Kansas City. I wrote him a letter (This was before e-mail, twitter, Facebook, etc.) to congratulate him.
“I hope you do well, so anyone who confuses us will also think well of me.”
Several months later, we met in person at an ABC affiliate news director’s meeting. A couple of years after that, again at a news directors’ meeting, we met on a sidewalk in Salt Lake City. Our conversation turned to family history and, to both of our surprises, we discovered we grew up with a few blocks of each other in the Pittsburgh suburb of Mt. Lebanon. He was about six years older than I, so we weren’t there at the same time. By the time, my family moved back about the time I was starting high school, he was already off at college.
We ran into each other from time to time in the world of television news. In 1992, I moved to the CBS station in Savannah. In 1995, I returned from lunch one day to find people in the newsroom acting strange towards me. I pulled someone over and asked them what was going on.
“Well, Poolman, your secret is out. We all know you are moving across town to the competition.”
“What?”
“They announced it to the staff this morning. The Poolman is the new news director at the NBC station.”
I knew immediately what was going on. So for the next five years My Evil Twin and I competed directly with each other as rival news directors with the same name at TV stations in the same town.
We both left our respective stations around the same time in the early 2000s, and both stayed in Savannah. My Evil Twin, aka “the other Poolman” ended up with two tours of duty at the third station in town. So we continued to run into each other until he got out of the business entirely a couple of years ago.
His death leaves just three “The Poolman”s left in Savannah. So to quote Mark Twain, “Reports of my death are grossly exaggerated.” — hopefully, for some time to come.
I spent 28 years working in television news, and I don’t think I ever saw anything like this. It’s too funny! It reminds me of the “outtakes” some reporters would do to show at the Christmas party. The best part is the lovely Ursala kept a straight face through the entire stand-up. Enjoy!
A friend of mine posted this poster card on Facebook. As much as I hate to admit it, that’s a pretty good fit for me.
I spent most of my adult career in TV news, where writing was important, but traditional grammar rules were loosely observed. Punctuation was never a consideration. Ellipses were frequently used by many writers…
Then I went to work in higher-education public relations, and the AP Stylebook became my Bible. That’s not to say that I adhere to it perfectly. All you have to do is read this blog to know that I stumble frequently. (One major fault is I have a very difficult time editing anything I wrote. I just see what I meant to say, not what was actually written.)
I must confess to another serious geek-trait. I took two years of Latin in high school. I didn’t like it. Actually, I hated it. I still can’t explain an “ablative absolute. However, those two years of declining verbs and learning to use five cases of nouns helped me write English better than any English class I ever took.
So for 2013, perhaps this card will be my resolution – to remind me to pay closer attention to how I write. I’d hate to be on the wrong end of my own judgmental nature.
A longer post tomorrow, but in honor of Thanksgiving, I’d like to share this link. One of the funniest TV sitcom episodes of all time was from WKRP in the late 1970s. One season, their Thanksgiving episode featured a promotion of releasing life turkeys from a helicopter. The result was a true TV classic, and one of the great lines of TV comedy. “As God as my witness, I thought turkeys could fly.”
If you don’t have the patience to watch the entire episode, wade through the initial commercials and then fast-forward to around 22 minutes or so. Great stuff!
It’s been about a month since I last posted. After our trip to France, I needed a bit of a “blogacation.” I’m back with a mixed bag of thoughts.
The hot news out there this past week has been the sex scandal surrounding David Petraeus.
David and Paula Broadwell in happier times.
What a waste! It is interesting to note the double standards our society has for those in the public eye. If Petraeus were a Hollywood celebrity or a professional athlete, the entire episode might not even be worth a mention in People Magazine. I think we, as a society, tend to be a little sanctimonious when it comes to a good scandal. I’m not justifying marital infidelity, but I don’t understand why today that activity needs to ruin a good career. In the not-to-distant past, many great and admired leaders had a little, or a lot, action on the side. (Hello, FDR, Ike, JFK, Teddy K, etc.)
I got a chuckle out of a set of petitions that have been circulating around the Web promoting states to secede from the Union following President Obama’s re-election. What a bunch of sore losers! I’m not an Obama supporter, and, while fairly centric, lean more towards the right side of the political spectrum. (Big surprise there, huh?) This is a democracy folks. If you want someone you like in any elected office, then go out and convince enough people and get them to vote. If you can’t, then suck it up and live with it. Don’t just try to take your ball and go home. And, oh, by the way, didn’t we settle the issue of secession back in the 1860s? You would think the folks here in Georgia would remember that.
How messed up is college football? Imagine this. My Florida Gators are 10-1 and ranked #4 in the country. With just a couple of games going the “right way” this weekend, (wins by UF, USC, and Alabama) they could play for the national championship. And this, for a team with an offense so bad they would have trouble getting a first down against Sister Mary’s School for the Deaf and Blind. I love the Gators, but I do wish they would play some offense.
And if sex scandals, a replay of the Civil War and the BCS aren’t enough controversy for you, how about skydiving cats? There has been a uproar (or at least an upwhisper) over a Swedish insurance company television commercial that featured supposedly skydiving cats. I like cats. I have two of my own, one of whom is snuggled in my lap as I write this. But when I heard about this, I laughed. Jeannie Moos with CNN picked up on the story and had this tongue-in-cheek report.
The key here, folks — they didn’t really throw cats of airplanes. It’s all a joke. And besides, don’t cats always land on their feet anyway? (That’s also a joke.)
For a Steeler fan like myself, it was tough to watch the Steelers-Broncos game at our house last weekend. There were two reasons.
1. The Steelers’ defense, #1 in the league, made the NFL’s worst quarterback look like the second coming of Johnny Unitas.
2. Mrs. Poolman actively cheered for Tim Tebow and the Broncos the entire game.
Actually, I have really enjoyed all the fuss and controversy over Tebow this year. Of course, we have followed him since he was recruited by the Gators, his four years of playing for the Gators, a Heisman Trophy and two national championships. These days he has been driving people crazy, again for two reasons.
–As a man, he is the “real deal.” Critics have been searching for some evidence of hypocrisy in Tim for years, but haven’t been able to find any. He is what he is, and that is a strong character and good person.
–He has marginal skills as a traditional NFL quarterback, but that hasn’t kept him from being a major player in a story-book season for the Broncos. The team’s performance, most recently against Pittsburgh last weekend, has caused all kinds of “experts” to eat their words.
It has also given editorial cartoonists plenty of material to work with.
Frankly, I don’t know if Tim has a long-term future as an NFL quarterback. I’m not enough of an expert to make that kind of judgment. But in the meantime, the story has been a lot of fun to watch.
Another reason Timmy has been fun to watch is the criticism and outrage over his public displays of faith. The term “Tebowing” has entered the language. (I also thought it was hysterical when, during one game this season, a defensive player sacked Tim, and then took a knee in the “Tebow pose.” Now that’s funny!)
I ran across this piece from Fox News featuring commentator Bernard Goldberg, who addresses the criticism and defends Tim. As usual, Bernie is right on target.
We’ll be watching the Denver-New England game on Saturday evening. We’ll see if the miracle train continues on down the track.
I’m the only one in our family of five siblings without strong ties to Penn State. Three of my four sibs and one brother-in-law are alums and, pretty much bleed blue and white. They have all been shocked and devastated by the events in State College this week.
The students there aren’t helping the university’s image. This video caught my eye because I spent 27 years in the TV news business. Stories of accidents with live microwave news vans are legendary. They usually involve raising the antenna mast into an uninsulated power line. (My last company had an intensive training and certification program to try to avert just that kind of very dangerous accident.) There are the occasional cases of older vans without a cut-off safety switch where the driver drove off with the mast up and ran under a tree branch or overpass. That is never a good thing. I don’t think I was ever seriously concerned about one of our vans being “flipped” on a college campus.