Tebow and Toyota

So what was all the fuss?

Someone at Focus on the Family deserves a raise. As I mentioned before, I am not a fan of that group, but I do have to take my hat off to their semi-brilliant publicity move over the past two weeks.

Some women’s groups went rabid-squirrel crazy over the very idea that Tim Tebow would do a Superbowl ad, supposedly opposing abortion. Of course, none of the screaming harpies had ever seen the ad, but why let that be a problem? If you saw the Tim and Pam Tebow Superbowl ad, you might ask yourself, “So what’s the big deal?” Good question.

The ad was as harmless as can be, which is pretty much what I expected.

If you missed it, here it is:

The ad was so mild that some “pundits” are saying the group didn’t get it’s money’s worth for the $2.5 million they spent. Wrongo!  They got two weeks of free, headline publicity, provided by the very people who hate them.

They got their money’s worth and more before the game ever began. Slick move!

*     *     *     *

Speaking of ads, 183 Toyota dealers around the Southeast have cancelled their advertising schedule with local ABC station as punishment for ABC’s coverage of the automakers recall problem.

That’s really a stupid move by the dealer’s association. It makes them look petty and vindictive.  Nice job focusing on your customer, guys!

They are also aiming their anger in the wrong direction. They should be focusing their anger at Toyota corporate headquarters in Japan, not at ABC News headquarters in New York.

Even as retribution, the move doesn’t make much sense. In fact, they aren’t even aiming at ABC News; their action is against local ABC stations, who have absolutely ZERO influence on Brian Ross, Diane Sawyer and the producers who call the shots on World News Tonight. On top of that, all but one (WTVD Durham, NC) ABC station in the affected region are affiliates. That means, with the one exception, none of that cancelled advertising money would have benefited the ABC network anyway.

The only way I see this move as making sense is to put the stations on stand-by that they are serious for the next time there is an issue. Is there going to be another issue?

On the other hand, if all the cars on your lot are under recall and you can’t sell them, what’s the point in spending money on advertising?

I’m glad we are driving Hondas.

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2 responses to “Tebow and Toyota

  1. Regardless of what you think of the “message,” this was a brilliant move of making that group appear more mainstream instead of out in left field like they do sometimes. This was a smooth move on their part.

  2. That was a great commercial. I loved it! It said so much by not saying much at all.

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